Cargo Cantina is inspired by the authentic Cantinas of Mexico, traditionally forbidden to women, children and men in police or military uniform, where hombres would drink around the bar and have ‘botanas’ (bar snacks).
Serving up fresh Mexican street food, we created a hand rendered logo that is inspired by low-fi shop signage and lettering. The colour palette was also kept fairly muted to the give the branding a rustic, authentic look and feel.
The branding has been applied to menus, receipts, beer pump clip, signage and beer mats.
“It’s been great working with the team at Fiasco Design. They approached the project with great energy and enthusiasm, going the extra mile when required. We’re really proud of the new branding and it’s a great platform to launch our latest concept” Kieran Waite, Director at Season & Taste