We were brought on board to name the centre – running naming workshops and stress testing a shortlist.
Through the metaphor of welding sparks, the brand brings together the power of industry with the creative energy generated from unexpected combinations.
We designed a visual system and guidance that could be utilised and rolled out across company stationery, wall graphics, wayfinding and signage.
We also wrote the brand messaging and copy and directed a photoshoot of the space and team.
It’s been great working with the dedicated team at Fiasco Design. They worked closely with us over a period of 6 months to create a modern and flexible identity system which feels completely at home in the space. We hope to continue working with Fiasco Design in the future. Elaine McKenzie, Centre Manager at Future Space