Hereford College of Arts (HCA) is a rarity; a college dedicated to arts courses, in a vibrant community that encourages collaboration and creative exploration. Students are given the luxury of their own desk space to personalise, which turns the whole college into a living, breathing mood-board of ideas, textures and collages. A truly interdisciplinary approach also means that HCA students can enrol in any workshop across the college when needed.
These characteristics set the major theme for our rebrand: customise your creative space. With this in mind, the cornerstone of the brand is the HCA monogram; a badge of honour that is both easily recognisable and perfect for the whole HCA community to make their own.
The three bespoke letters ‘HCA’ form an incomplete outline in reference to the brand idea of ‘limitless creativity’ and care was made to ensure they can be stencilled and easily built to stand up on their own. The letters resemble solid structural forms, which suit the ‘hands-on’, pragmatic nature of the creative courses at HCA.
The brand toolkit is designed to reflect more of the craft-focused, practical teaching and the eclectic atmosphere that is prevalent throughout the small campuses. A single unifying font–chosen to reference letterpress processes–unites the core of the brand and creates consistency, which frees up the rest of the identity to show off the students’ work in vibrant, overlapping image mosaics.
Following the creation of the visual identity, we have worked with HCA to create a visual language which has been rolled-out into magazines and prospectus’, ad campaigns across the UK, at UCAS fairs and through signage systems.