Jason Kenny OBE is an English track cyclist specialising in the individual and team sprint. Since breaking onto the scene at the world junior championships in 2006, he’s won gold at both the Beijing and London Olympic games. He is also currently the world sprint champion.
Following the success of the London Olympics, we were approached by Jason’s management company Elite Sports Properties (ESP) and asked to create a dynamic site for the young Olympian. We were asked to create a site that was easy to navigate and had a clean, contemporary look and feel. Also, with regular world and national meets taking place, it was integral that we included a media area, where ESP could upload new media content including audio and video files.
In response to the brief, we decided to create a single page, vertical scrolling site utilising a parallax scrolling technique. Through using high-res images supplied by British Cycling, we were able to break the page down into multiple backgrounds, creating an altogether more entertaining site aimed at better engaging with a young audience. The site was built over a WordPress core for acute and powerful content management, allowing the client to easily manage and update the site’s content.
To view the full site, please click here.