The Ministry of Stories (MoS) is a creative writing and mentoring centre for young people in East London. Ministry of Stories use storytelling to inspire young people aged 8-18, in the belief that writing unleashes their imaginations and builds confidence, self-respect and communication.
The Ministry’s main programme consists of free workshops for school groups and individual children and young people from the local area. All of these are co-led by teams of volunteer writing mentors. They also run a small business selling monstrous products from their base in Hoxton, www.monstersupplies.org.
The Ministry approached us with a view to design and build a site that was more in line with their brand and would help to engage with a wider range of audiences. A site that would be a resource for educators and parents, as well as help to inspire young aspiring writers. It was also the intention that the site should encourage users to donate money in support of the charity, as well as recruit new volunteers, who help in all aspects of the Ministry’s work.
In the early stages we worked closely with the team at MoS to establish the main aims and overall visual direction of the site. We decided from an early stage that the site should be fun, engaging and interactive, utilising illustration and animation to help engage users. We worked with illustrator Heather Sloane to build on the existing MoS identity and design a set of illustrations we could use across the site. These illustrated elements were then animated using CSS and GIFs, to add movement and interactions into the site.
The site also contains a dynamic homepage, a ‘Get Writing’ section which contains writing activities for young writers, volunteer login which is integrated with Salesforce, a ‘What’s on’ programme and a ‘Support Us’ page with further links to various ways to give.
We chose Fiasco Design because of their knowledge and talent in visual and interaction design. They demonstrated these skills throughout the project and we think it’s been reflected in a final product that is engaging for a range of audiences. The evolution of the Ministry’s online identity was an important objective for the project and Fiasco have helped MoS greatly in taking its online brand forward.Lucy Mcnab, Co-Director at Ministry of Stories
To view the full Ministry of Stories website, click here.