Moleskine and Adobe have joined forces in an unprecedented collaboration that bridges analog and digital to enable the creative process in a faster, more integrated way than ever before.
With the Moleskine Smart Notebook; Creative Cloud Connected and the companion app, creativity knows no bounds. Hand-drawn sketches are instantly turned into fully workable digital files within the Creative Cloud from anywhere in a few simple steps.
The brief was to create two key images – one explanatory, one conceptual – which Moleskine could use as part of their marketing campaign for the launch of the new app. Tasked with completing the work in just over a week, we had to work within the confines of Moleskine’s existing visual identity and ensure it was consistent with their brand aesthetics. The images needed to have clean, graphic compositions, require little to no retouching in Photoshop and include a number of different hand-made elements.
In response to the brief and the limited timeframes, we created two seperate scenes for the two images. The explanatory image used real world objects, including a variety of Moleskine products. For the conceptual image we created a series of paper elements of tools you’d find in a creative workspace. Both images included some custom hand rendered type including the words ‘Watch Paper Evolve’ – the tagline for the campaign.
Our partnership with Adobe was a fantastic opportunity for us to engage with our core fans in the creative professions like never before. It was crucial to have strong visual assets that spoke to this unique audience, and Fiasco Design did a wonderful job of ensuring our message came through beautifully. The team was a pleasure to work with and we look forward to embarking on new journeys together in the future.Zosia Swidlicka, Communications Specialist at Moleskine
To view the final images you can visit the Moleskine site here.