Newsworks

Promotional animation

We created a fun and engaging short animation for Newsworks to help showcase the brand and the types of services that they offer.

Newsworks is the marketing body for national newspapers. They offer advice, consumer insight and events on newsbrands.

We were approached by Newsworks and asked to create a short animated video to help showcase the brand and the types of services that they offer. Working closely with Newsworks, we developed a script. Once we had developed a full script for the video we were able to begin storyboarding, starting with loose initial sketches before developing these into high fidelity mock ups.

Working from the storyboard, we constructed a series of assets and furniture which we could use and repurpose throughout the video. This involved creating objects such as buildings, laptops, mobile phones, vehicles, spaceships, planets and landscapes.

The final video is a fun, engaging way for Newsworks to spread their message to prospective clients and customers.

 

  • newsworks
    Initial storyboard sketch.
  • Newsworks storyboard
    Low fidelity storyboard outlining key transitions and camera movements for the final animation.
  • Newsworks assets
    Final set of illustrated assets.
  • Newsworks assets
    Final space assets for animation.
  • Newsworks storyboard
    Stills from the final edit.
  • Still from Newsworks animation
  • Still from Newsworks animation