Cosy Club is a national chain of restaurants offering casual dining, drinking and lounging in interiors that are dressed in an eccentric mix of different styles and eclectic fantasia. Think mansion splendour meets village hall eccentricity.
Cosy Club approached us wanting a fresh creative approach to their branding and marketing collateral, and harness their more quirky and playful personality. With this in mind, we used the Christmas 2017 campaign to provide them with an identity full of character and splendour. Starting with a tongue and cheek tagline, ‘Grab Christmas by the Baubles’, we then explored the use of illustration with the aim to add unexpected surprises and quirks throughout the branding and campaign materials.
“Working with Fiasco is an exciting process. They are always coming up with fresh ideas & imagery for us to represent our brand with and have moved our design forward in a big way since we joined forces. Up until now, our branding hasn’t felt very cohesive so Fiasco have been able to work on multiple different campaigns whilst still making sure that it feels as if it’s all part of the same family. The knowledge, skill set and creativity that Fiasco has is so inspiring, and we can’t thank them enough for helping develop our new look. We can’t wait to see what they show us next!” Caroline Dillon, Design & Print Manager at Cosy Club