Chris Hoy MBE

Fullscreen, dynamic website design

We decided to utilise the rich image library available to us and created a visually led, responsive web design for the UK’s most decorated athlete.

Sir Chris Hoy MBE is Great Britain’s most successful athlete of all time with six Olympic gold medals and eleven world championship medals. After retiring from competitive cycling in 2013, Chris has been working with Evans Cycles to develop his own range of bikes – HOY Bikes.

We were asked by Chris’ management ESP in the summer of last year to come on board and create a new dynamic website design which told Chris’ incredible story whilst also showcasing his recent public speaking and work with HOY Bikes.

In response to this we decided to create a pared back design, utilising the rich image library we had available to us. To help improve the overall experience of using the site, we included animated content areas which can be hidden or revealed again by the user.

The site really pushes the limits of responsive web design, with minimal javascript. When it’s working well you won’t notice it at all, offering a seamless experience across each device. We have also made use of CSS3 animation to help accentuate hierarchy of images over text, and bring some dynamism to each page.

To view the full site please click here.