As part of a full rebrand, Tobacco Factory Theatres needed their new website to show off their performances more effectively as well as make a better introduction for new visitors. Our aim was to do more than just squeeze the new identity into a digital space; we wanted the site to be united with the printed materials in ethos as well as visual style.
We used an industrial-looking sidebar menu, alongside tight grids and blocky tile-based content to bring their industrial character into the digital realm. Right from the start we had established type-styles that suited the web effortlessly, meaning we could use the free Google font Karla for body text, and our bespoke Tobacco Factory Theatres font Assembly would cover the rest.
We avoided repeating mistakes of the past site through a content audit that dramatically simplified the menu options and ensured nothing blocked visitors from browsing the performances, or getting to the show. We payed close attention to visitor oriented language too.
Our design also ensures that their especially broad programme, which ranges from the child-like joys of Kid Carpet’s Noisy Nativity to the depths of classical Shakespeare, always looks at home even when there is a lack of supporting content from producers.
We also integrated the performances to use our WordPress platform alongside the Spektrix booking system which was already in use by TFT, and is becoming a mainstay for cultural venues in the UK.
The result is a website that reflects the character of the Tobacco Factory Theatres and will adapt effortlessly to their ever changing seasons of broad-minded theatrical excellence.
The new look website is something we’re really proud of. It’s new, refreshed and of national and international quality but still retains the heritage and the sense of who we have been since we started, which is really important to our history.Becky Cresswell, Marketing Manager at Tobacco Factory Theatres
See the full site here.